As the name implies, his charming town exudes a welcoming and festive spirit. It’s Main Street offers up family friendly festivals, parades, and farmers markets throughout the year. Just one block up on First Street, outdoor concerts in the park are held every Friday night during the summer, and locals bring their families and picnic baskets for good old-fashioned fun. Pleasanton is home to the Alameda County Fairgrounds, which hosts a number of events including the Alameda County Fair and a horse-racing track. Pleasanton is home to 70,285 residents and was ranked the wealthiest middle-sized city in the United States by the Census Bureau and ranked number 4 by USA Today in its 2014 "America's 50 best cities to live.